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Mieux comprendre les difficultés de développement du doggy bag en France : une analyse par l’approche des représentations sociales

Author

Listed:
  • Mohamed Akli Achabou

    (IPAG Business School)

  • Sihem Dekhili

    (EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School)

  • Didier Tagbata

    (UNICAEN - Université de Caen Normandie - NU - Normandie Université)

Abstract

To better understand the development constraints of the doggy bag in France: an analysis through the social represen- tations approach This article aims to understand the representations associated to the doggy bag and the way that they determine the adoption of such practice as a mean to halt food waste. Through a double approach relying on individuals interviews of French consumers and restaurant owners, this research identifies the obstacles to the adoption of the practice. Those curbs group around two segments: 1) material obstacles that relate to the low practicality of the doggy bag for the customer, to the sanitary risk, to the perceived lack of efficiency of the practice on an environmental aspect and to the cost of the packaging; and 2) the obstacles linked to culture and social norms. Results also allow identifying levers to foster the establishment of the doggy bag within the French territory.

Suggested Citation

  • Mohamed Akli Achabou & Sihem Dekhili & Didier Tagbata, 2019. "Mieux comprendre les difficultés de développement du doggy bag en France : une analyse par l’approche des représentations sociales," Post-Print hal-02307815, HAL.
    • Handle: RePEc:hal:journl:hal-02307815
    DOI: 10.7193/DM.092.53.76
    as

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