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Digital, the Grail quest? An overview of paradoxes between the digitalization in retail and the local food shopping
[Le digital, la recherche du Graal ? Mise en perspective de paradoxes entre la digitalisation du commerce de détail et le magasinage de produits alimentaires locaux]

Author

Listed:
  • Fabien Rogeon

    (CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, ULR - La Rochelle Université)

  • Aurélia Michaud-Trévinal

    (CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, ULR - La Rochelle Université)

  • Isabelle Collin-Lachaud

    (LSMRC - Lille School of Management Research Center - ULR 4112 - SKEMA Business School - Université de Lille, Université de Lille)

Abstract

Digitalization seems to be a "mantra" that retailers must follow. This positive outlook is not questioned by practitioners and academics. Building on a literature review on digitalization and local food, we reveal how this retailing trend can be source of paradoxes for consumers, and how these paradoxes are accentuated for local food shopping. Besides, as local foods are the subject of a muddled set of meanings for consumers, we contribute to the literature by providing a light of the concept of "local".

Suggested Citation

  • Fabien Rogeon & Aurélia Michaud-Trévinal & Isabelle Collin-Lachaud, 2019. "Digital, the Grail quest? An overview of paradoxes between the digitalization in retail and the local food shopping [Le digital, la recherche du Graal ? Mise en perspective de paradoxes entre la di," Post-Print hal-02298469, HAL.
    • Handle: RePEc:hal:journl:hal-02298469
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