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Le Social Selling : Utiliser les réseaux sociaux pour vendre

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  • Sophie Attia

    (EM - EMLyon Business School)

Abstract

Pourquoi les vendeurs ont-ils tout intérêt à s'adapter et à utiliser les réseaux sociaux pour mieux vendre ? Parce que les acheteurs ont changé, parce que le Social Selling est efficace. • Est-ce le moment de se lancer dans le Social Selling ? • Pourquoi les réseaux sociaux sont-ils devenus un atout majeur de la relation commerciale ? • Quels réseaux choisir : Facebook, Twitter, Instagram, LinkedIn ? • Comment faire pour que ça marche ? Qu'est-ce que ça rapporte ? Cette 2e édition, enrichie de témoignages et de nouvelles méthodes comme l'utilisation d'Instagram et de l'inbound marketing, est un vrai guide pratique. Elle propose un autodiagnostic, des exemples concrets et toutes les stratégies pour réussir son développement commercial via les réseaux sociaux.

Suggested Citation

  • Sophie Attia, 2019. "Le Social Selling : Utiliser les réseaux sociaux pour vendre," Post-Print hal-02298304, HAL.
    • Handle: RePEc:hal:journl:hal-02298304
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