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The addition of a virtual agent to a website: A discernible change in behavioral intentions and in the real behavior of the internet user
[L’intégration d’un agent virtuel à un site Internet : une modification sensible des intentions comportementales et du comportement réel de l’internaute]

Author

Listed:
  • Jean-François Notebaert

    (CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

Abstract

Today, animated virtual agents are commonly used on the web. They are an interface favoring interaction between a company and internet users. With a first quantitative survey, this article will seek to define whether adding a virtual agent to a website positively impacts consumers' confidence, satisfaction, and behavioral intentions. A second quantitative survey will then help analyze web users' real behavior and the virtual agent's influence over the time spent on a website and the cross-channel marketing strategy. To conclude, it will offer theoretical and management input regarding the use of virtual agents.

Suggested Citation

  • Jean-François Notebaert, 2019. "The addition of a virtual agent to a website: A discernible change in behavioral intentions and in the real behavior of the internet user [L’intégration d’un agent virtuel à un site Internet : une ," Post-Print hal-02276389, HAL.
    • Handle: RePEc:hal:journl:hal-02276389
    DOI: 10.3917/mav.110.0059
    as

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