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Le marketing territorial : comment développer l'attractivité et l'hospitalité des territoires ?

Author

Listed:
  • Camille Chamard

    (CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour)

Abstract

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Suggested Citation

  • Camille Chamard, 2014. "Le marketing territorial : comment développer l'attractivité et l'hospitalité des territoires ?," Post-Print hal-02188109, HAL.
    • Handle: RePEc:hal:journl:hal-02188109
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    Cited by:

    1. Corinne Rochette & Cédrine Zumbo-Lebrument, 2017. "Co-construction of a territorial marketing approach : the case of the stakeholders of a shared brand [La co-construction d’une démarche de marketing territorial : une lecture des parties prenantes ," Post-Print hal-02177433, HAL.
    2. Céline Desmoulins, 2021. "La mesure de la réputation : un outil au service des territoires de ski appliqué aux stations iséroises," Post-Print hal-03149406, HAL.
    3. Corinne Rochette & Cédrine Zumbo-Lebrument, 2017. "La co-construction d'une démarche de marketing territorial : une lecture des parties prenantes d'une marque partagée," Post-Print hal-02328069, HAL.

    More about this item

    Keywords

    Marketing territorial;

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