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The impact of globalisation on gift systems An exploratory study of Senegalese migration

Author

Listed:
  • Eric Rémy

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Louis César Ndione

    (REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne)

Abstract

This article highlights the impact of globalisation on gift systems. It is based on a multisited ethnography of traditional Soninke migration in France. Using Mauss' seminal work as a starting point, the gift register can be used to highlight (1) the embedding of gift in a total prestation system, (2) changes in the traditional forms of gift and the emergence of a new, hybrid form of gift as a result of Westernisation and (3) the resurgence of identity-related tensions at the individual and collective level as a consequence of the changes in gift forms. © l'Association Française du Marketing, 2019.

Suggested Citation

  • Eric Rémy & Louis César Ndione, 2019. "The impact of globalisation on gift systems An exploratory study of Senegalese migration," Post-Print hal-02180727, HAL.
    • Handle: RePEc:hal:journl:hal-02180727
    DOI: 10.1177/2051570719849553
    as

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