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Is your language a social clue? Lexical markers and social identity

Author

Listed:
  • Jessica Mange

    (CRPCC EA 1285 - Centre de Recherches en Psychologie Cognition et Communication - UBS - Université de Bretagne Sud - UBO - Université de Brest - MEN : EA1285 - UR2 - Université de Rennes 2, NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Nadia Lepastourel

    (CRPCC EA 1285 - Centre de Recherches en Psychologie Cognition et Communication - UBS - Université de Bretagne Sud - UBO - Université de Brest - MEN : EA1285 - UR2 - Université de Rennes 2, UEB - Université européenne de Bretagne - European University of Brittany)

  • Patrice Georget

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

Abstract

This research deals with the interplay between language use and social identity. Social lexical markers used by two leaders of two opposed groups (French and American presidents) on the Second Gulf War were identified. Experimental texts were constructed on this basis and were read by French participants. The authors compared two types of social identity activation, either indirect (in-group vs. out-group lexical markers) or direct (in-group vs. neutral priming). Attitude and intergroup perception were measured on three groups (French, American, and Iraqi). Whereas no effect of direct activation was observed, results notably showed that using out-group marker leads participants to emphasize their in-group attitude, whereas an in-group marker leads them to "open-up" toward out-group attitude. Besides, an interesting in-group bias was evidenced despite the use of negatives outcomes and the three groups' evaluation. Potential applications for intergroup communication are discussed and theoretical and practical elaborations are proposed.

Suggested Citation

  • Jessica Mange & Nadia Lepastourel & Patrice Georget, 2009. "Is your language a social clue? Lexical markers and social identity," Post-Print hal-02180667, HAL.
    • Handle: RePEc:hal:journl:hal-02180667
    DOI: 10.1177/0261927X09341956
    as

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