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Managing Errors: Decision-Making As The Everyday Life Of A French Poll Institute
[Gérer l’erreur : le quotidien décisionnel d’un institut de sondages]

Author

Listed:
  • Eve Lamendour

    (CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

Abstract

This research focuses on one of the leading companies amongst the French poll private institutes providing its clients with political, advertising and marketing studies. Based on a sequence of participating observations realized between 1989 and 1991, it attempts to describe the work of the market research specialists and their intermediate managers and stress the gap these intellectual workers are confronted with on a daily basis, i.e. producing recognized studies which attest the reliability of the company on one hand, managing, on the other hand, a flow of errors appearing in these studies.

Suggested Citation

  • Eve Lamendour, 2015. "Managing Errors: Decision-Making As The Everyday Life Of A French Poll Institute [Gérer l’erreur : le quotidien décisionnel d’un institut de sondages]," Post-Print hal-02144006, HAL.
    • Handle: RePEc:hal:journl:hal-02144006
    DOI: 10.3917/eh.079.0160
    Note: View the original document on HAL open archive server: https://hal.science/hal-02144006
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