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Pink, gender, and automobile
[Rose, genre et automobile]

Author

Listed:
  • Kévin Bideaux

    (LEGS - Laboratoire d'Etudes de Genre et de Sexualité - UP8 - Université Paris 8 Vincennes-Saint-Denis - UPN - Université Paris Nanterre - CNRS - Centre National de la Recherche Scientifique)

  • Guillaume Lebègue

    (Université de Lille)

Abstract

Cars are strongly associated with the masculine, while the pink colour is associated with the feminine. By combining these two elements, pink cars articulate differently with gender ideologies, depending on whether they belong to men or women, depending on whether they are shown with men or with women. The gender relations signified by the pink cars must indeed be thought of in their intersectionality with other tie-ins and especially class relations. Through the analysis of several pink car models and different employment contexts, this is to show how the colour and design of an object also articulate with gender.

Suggested Citation

  • Kévin Bideaux & Guillaume Lebègue, 2019. "Pink, gender, and automobile [Rose, genre et automobile]," Post-Print hal-02140987, HAL.
    • Handle: RePEc:hal:journl:hal-02140987
    DOI: 10.13140/RG.2.2.24471.83368
    Note: View the original document on HAL open archive server: https://hal.science/hal-02140987v2
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