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La consommation alimentaire biologique comme fait social total. Une analyse ethnomarketing des clients Biocoop

Author

Listed:
  • Béatrice Sommier

    (LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris])

  • Cécile Plaud

    (ENSTA Bretagne_SHS - Département Sciences Humaines et Sociales ENSTA Bretagne - ENSTA Bretagne - École Nationale Supérieure de Techniques Avancées Bretagne, FoAP - Formation et apprentissages professionnels - CNAM - Conservatoire National des Arts et Métiers [CNAM] - HESAM - HESAM Université - Communauté d'universités et d'établissements Hautes écoles Sorbonne Arts et métiers université - ENSTA Bretagne - École Nationale Supérieure de Techniques Avancées Bretagne - AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement)

  • Max Poulain

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

Abstract

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Suggested Citation

  • Béatrice Sommier & Cécile Plaud & Max Poulain, 2019. "La consommation alimentaire biologique comme fait social total. Une analyse ethnomarketing des clients Biocoop," Post-Print hal-02140190, HAL.
    • Handle: RePEc:hal:journl:hal-02140190
    DOI: 10.3917/mav.109.0015
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