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Modeling a co-creative process: the contribution of design and management
[Modélisation d’un processus de co-créativité : les apports du design et du management]

Author

Listed:
  • Maud Dampérat

    (Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology, COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne, UL2 - Université Lumière - Lyon 2)

  • Florence Jeannot

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019])

  • Eline Jongmans

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019])

  • Alain Jolibert

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019])

Abstract

This research focuses on the understanding of a team creative process (or co-creative process) by adding design and management inputs to the marketing approach. It proposes and empirically tests a co-creative process based on the three stages of the design thinking method: (1) need definition, (2) idea generation, and (3) solution prototyping. This model also includes the influence of individual variables –empathy, domain-relevant familiarity, and task involvement –at different stages of the co-creative process. The results validate the mediating role of idea generation between need definition and solution prototyping and the influence of the selected individual variables. The predictive validity of the co-creative process has been tested via the evaluation of the solution by experts. Several actions are proposed at each stage of the co-creative process to enable organizations to stimulate the creativity of their new product development teams.

Suggested Citation

  • Maud Dampérat & Florence Jeannot & Eline Jongmans & Alain Jolibert, 2019. "Modeling a co-creative process: the contribution of design and management [Modélisation d’un processus de co-créativité : les apports du design et du management]," Post-Print hal-02127647, HAL.
    • Handle: RePEc:hal:journl:hal-02127647
    DOI: 10.1177/0767370119830383
    Note: View the original document on HAL open archive server: https://hal.science/hal-02127647
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