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Asymptotic Effect in Cost Domination: The Way to Differentiation

Author

Listed:
  • Philippe Mouillot

    (CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

Abstract

This research concerns cost strategic issues in highly competitive and collusive international medium to large environments in order to prevent price wars, as well as develop management behaviour able to lead to unquestionable and sustainable competitive advantage. Thus, it tries to be ethical from a human development viewpoint. This contribution shows that the three Porter's options, ‘Differentiation', ‘Cost Domination' and ‘Concentration', can be reduced to the one and only ‘Differentiation' strategy in order (1) to develop international sustainable competitive advantages of any nature except cost, (2) avoid price wars, and (3) support Human Development.

Suggested Citation

  • Philippe Mouillot, 2013. "Asymptotic Effect in Cost Domination: The Way to Differentiation," Post-Print hal-02123554, HAL.
  • Handle: RePEc:hal:journl:hal-02123554
    DOI: 10.1080/0965254X.2013.804861
    as

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