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Terroir and wine differentiation. A cross-case analysis on French and Italian wine producers' perceptions

Author

Listed:
  • Angelo Riviezzo

    (University of Sannio [Benevento])

  • Antonella Garofano

    (University of Sannio [Benevento])

  • Julien Granata

    (MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

  • Samaneh Kakavand

    (MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

Abstract

Purpose: The main aim of this paper is to provide a clear understanding of wine producers' perceptions about terroir and its potentialities as a differentiation tool. Additionally, we exploredthe role of local wine associations and policy makers in the creation and valorization of place image through terroir. Design/methodology/approach: We realized a cross-case analysis based on two wine areas respectively located in France and Italy. Specifically, we identified 11 wineries in the Pic Saint-Loup and 15 wineries in the Sannio Valley and conducted semi-structured interviews with owners and managers in order to obtain in-depth information. Findings: In wine producers' perspective, terroir is a complex concept with multiple facets, whose relative importance changes depending on the context in which its social construction takes place and the role of institutional actors in the improvement of place image and reputation.

Suggested Citation

  • Angelo Riviezzo & Antonella Garofano & Julien Granata & Samaneh Kakavand, 2014. "Terroir and wine differentiation. A cross-case analysis on French and Italian wine producers' perceptions," Post-Print hal-02094872, HAL.
    • Handle: RePEc:hal:journl:hal-02094872
    as

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