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« Qu’est-ce que je vais bien pouvoir prendre ?» Confrontés à un assortiment les parents et les enfants perçoivent-ils la même chose ?

Author

Listed:
  • Pascale Ezan

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université, Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School)

  • Yolande Piris

    (Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School)

Abstract

Children and parents go shopping to the same places and in particular for food. This research focuses on children perception when they are faced to a product assortment and compares the results to those obtained for adults. This work allows some managerial recommendations to better manage, within the assortment the interactions observed on the point of purchase between parents and children.

Suggested Citation

  • Pascale Ezan & Yolande Piris, 2009. "« Qu’est-ce que je vais bien pouvoir prendre ?» Confrontés à un assortiment les parents et les enfants perçoivent-ils la même chose ?," Post-Print hal-02073633, HAL.
    • Handle: RePEc:hal:journl:hal-02073633
    as

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