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«It’s tasty!» Social representations of greed for childrenaged from 7 to 10
[« C’est trop bon ! » Les représentations sociales de la gourmandise pour les enfants de 7 à 10 ans]

Author

Listed:
  • Kafia Ayadi

    (Pôle Jeunes et Pratique Responsable - Rouen Business School - Rouen Business School)

  • Pascale Ezan

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université, Pôle Jeunes et Pratique Responsable - Rouen Business School - Rouen Business School)

  • Norovola Rajohanesa

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

Abstract

In the context of the fight against obesity, public health campaigns aimed at children have especially concerned the nutritional value of products; dividing them into two categories : healthy products and fatty/sugary products. The notion of the pleasure of eating associated with greed was overlooked and led young consumers to stigmatize certain foods. Now, the pleasure of eating is an important factor that facilitates children's taste learning and search for variety. This study tries to identify the social representations of greed for children aged from 7 to 10. Using projective tests adapted to young populations and group interviews, we show the favourable or unfavourable attitudes of the children confronted with food choices, as well as their perception of the notion of greed.

Suggested Citation

  • Kafia Ayadi & Pascale Ezan & Norovola Rajohanesa, 2010. "«It’s tasty!» Social representations of greed for childrenaged from 7 to 10 [« C’est trop bon ! » Les représentations sociales de la gourmandise pour les enfants de 7 à 10 ans]," Post-Print hal-02070706, HAL.
    • Handle: RePEc:hal:journl:hal-02070706
    as

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