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La Netnographie : Outil De Prospective Des Metiers Et Des Talents, Une Application Aux Nouveaux Metiers Du Web

Author

Listed:
  • Maria Mercanti-Guérin

    (UEVE - Université d'Évry-Val-d'Essonne)

Abstract

L'objectif de cet article est de décrire et comprendre les implications que peuvent avoir les blogs de salariés dans une démarche de prospective des métiers. L'utilisation de la netnographie nous a permis d'établir une taxinomie des nouveaux métiers du Web. L'article montre l'intérêt de coupler la méthode des scénarios comme outil de prospective et la netnographie. Cette recherche décrit pas à pas la démarche de recherche adoptée : l'application de la netnographie à une vision prospective.

Suggested Citation

  • Maria Mercanti-Guérin, 2009. "La Netnographie : Outil De Prospective Des Metiers Et Des Talents, Une Application Aux Nouveaux Metiers Du Web," Post-Print hal-02056947, HAL.
    • Handle: RePEc:hal:journl:hal-02056947
    Note: View the original document on HAL open archive server: https://hal.science/hal-02056947
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