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Rétrospective et perspective d’avenir: un plan d’action pour la recherche en marketing social

Author

Listed:
  • Sharyn Rundle-Thiele

    (Griffith University [Brisbane])

Abstract

La pratique du marketing social est basée sur un ensemble de principes sous-jacents qui n'ont pas encore été testés. Dans le futur, une série d'expériences sera nécessaire pour amener l'application du marketing à son apogée. Cet article souligne un plan d'action pour la recherche en marketing social afin d'en repousser les limites.

Suggested Citation

  • Sharyn Rundle-Thiele, 2015. "Rétrospective et perspective d’avenir: un plan d’action pour la recherche en marketing social," Post-Print hal-02055725, HAL.
    • Handle: RePEc:hal:journl:hal-02055725
    DOI: 10.1177/0767370115575956
    as

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