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La confiance en B to B: vers une approche dynamique et intégrative

Author

Listed:
  • Wafa Akrout

    (UPE - Université Paris-Est)

  • Houcine Akrout

    (INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics)

Abstract

La confiance en B to B représente aujourd'hui un concept éclaté de multiples manières. Cet éclatement a engendré une pluralité très riche de recherches mais il a aussi entravé L'émergence d'une théorie cohérente. Le but de cet article est de présenter une vision synthétique, claire et critique à partir des travaux empiriques consacrés à ce concept pendant les vingt dernières années. Tout en explicitant les différentes acceptions, modélisations et mesures de ce concept, nous mettons en lumière leurs principales faiblesses. De nouvelles pistes et perspectives permettant de clarifier le statut de la confiance sont également proposées.

Suggested Citation

  • Wafa Akrout & Houcine Akrout, 2011. "La confiance en B to B: vers une approche dynamique et intégrative," Post-Print hal-02055287, HAL.
    • Handle: RePEc:hal:journl:hal-02055287
    DOI: 10.1177/076737011102600104
    as

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