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L'ethnicité dans l'étude du consommateur: un état des recherches

Author

Listed:
  • Nil Özçağlar-Toulouse

    (LSMRC - Lille School of Management Research Center - ULR 4112 - SKEMA Business School - Université de Lille)

  • Amina Béji-Bécheur

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Marie-Hélène Fosse-Gomez

    (LSMRC - Lille School of Management Research Center - ULR 4112 - SKEMA Business School - Université de Lille)

  • Maud Herbert

    (LSMRC - Lille School of Management Research Center - ULR 4112 - SKEMA Business School - Université de Lille)

  • Sondes Zouaghi

    (THEMA - Théorie économique, modélisation et applications - UCP - Université de Cergy Pontoise - Université Paris-Seine - CNRS - Centre National de la Recherche Scientifique)

Abstract

Cet article discute des travaux sur l'ethnicité en tant que construit social. Il retrace les évolutions de la recherche sur ce thème en proposant de distinguer deux grandes approches qui traduisent des conceptions épistémologiques et méthodologiques différentes. Ces dernières se distinguent selon qu'elles considèrent l'ethnicité comme une caractéristique ou comme une ressource. Les limites des recherches antérieures et les débats contemporains appellent à renouveler la conception de l'ethnicité dans l'étude du consommateur par une plus grande prise en compte des contextes socioculturels et des interactions sociales. La conclusion questionne la responsabilité des marketeurs comme agents de transformation sociale.

Suggested Citation

  • Nil Özçağlar-Toulouse & Amina Béji-Bécheur & Marie-Hélène Fosse-Gomez & Maud Herbert & Sondes Zouaghi, 2009. "L'ethnicité dans l'étude du consommateur: un état des recherches," Post-Print hal-02055059, HAL.
    • Handle: RePEc:hal:journl:hal-02055059
    DOI: 10.1177/076737010902400405
    as

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