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Performing Arts and websites: being online to construct participation
[Spectacle vivant et internet : Exister en ligne pour accroître la fréquentation en salle]

Author

Listed:
  • Florence Euzéby

    (CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

  • Carole Martinez

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

Internet as an opportunity to help performing arts' theaters to construct their publics is questioned here. The analysis of 12 individual interviews, realized with theaters' managers, and the observation of 113 theaters' websites highlight the requirement to develop this tool. Websites appeared under-used by theaters whereas the increased importance of websites to communicate with their publics is recognized by managers. Few recommendations to better use this tool are also mentioned.

Suggested Citation

  • Florence Euzéby & Carole Martinez, 2012. "Performing Arts and websites: being online to construct participation [Spectacle vivant et internet : Exister en ligne pour accroître la fréquentation en salle]," Post-Print hal-02052078, HAL.
    • Handle: RePEc:hal:journl:hal-02052078
    Note: View the original document on HAL open archive server: https://hal.science/hal-02052078
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