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Modèle dynamique du comportement d'achat sur Internet et de l'impact de l'e-mailing par les réseaux de Petri

Author

Listed:
  • Christine Balagué

    (IAE Lille - IAE Lille University School of Management - Lille - Université de Lille)

  • Janghyuk Lee

    (Korea University [Seoul])

Abstract

Cet article introduit les réseaux de Petri pour modéliser les visites et les achats sur un site Web de liste de cadeaux. Le modèle de base est plus performant qu'un modèle NBD avec régression. Le modèle est étendu pour mesurer l'impact de l'intervalle entre deux e-mails sur les connexions et les achats.

Suggested Citation

  • Christine Balagué & Janghyuk Lee, 2007. "Modèle dynamique du comportement d'achat sur Internet et de l'impact de l'e-mailing par les réseaux de Petri," Post-Print hal-02051096, HAL.
    • Handle: RePEc:hal:journl:hal-02051096
    DOI: 10.1177/076737010702200203
    as

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