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La tendance à la singularité du consommateur : proposition d’une échelle de mesure

Author

Listed:
  • Intissar Bouaziz-Chaara

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Joël Bree

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

Abstract

Cet article présente la mise au point d'une échelle de mesure de la tendance à la sin-gularité. Après avoir présenté le concept de la tendance à la singularité, nous exposons les dif-férentes étapes de construction de l'outil. Au terme d'une étude qualitative menée auprès de 41 individus et de 3 collectes des données conduites auprès de 519 sujets, nous obtenons une échelle de mesure fiable et valide de la tendance à la singularité, outil unidimensionnel matérialisé par 6 items

Suggested Citation

  • Intissar Bouaziz-Chaara & Joël Bree, 2009. "La tendance à la singularité du consommateur : proposition d’une échelle de mesure," Post-Print hal-02049072, HAL.
    • Handle: RePEc:hal:journl:hal-02049072
    as

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