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La valeur perçue des objets connectés, une lecture par la théorie de l'agencement

Author

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  • Pauline Folcher

    (UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Sarah Mussol

    (UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

Abstract

The purpose of this paper is conceptual, we want to establish the assemblage theory (Deleuze and Gattari, 1980) as a relevant theoretical framework in the analysis of smart objects perceived value. To do so, we first develop the theoretical foundations of the assemblage theory, we then focus on its application in marketing and more specifically in digital marketing. Finally, we discuss its relevance not only from a theoretical point of view but also through data from an exploratory lexical study of 1499 students. Obstacles to smart objects use are more associated with the objects themselves than with the context in which they can evolve, demonstrating the interest of a consideration of an assemblage of smart objects specifically in the context of a smart home.

Suggested Citation

  • Pauline Folcher & Sarah Mussol, 2018. "La valeur perçue des objets connectés, une lecture par la théorie de l'agencement," Post-Print hal-02025056, HAL.
    • Handle: RePEc:hal:journl:hal-02025056
    Note: View the original document on HAL open archive server: https://hal.umontpellier.fr/hal-02025056
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    File URL: https://hal.umontpellier.fr/hal-02025056/document
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