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L'évolution et l'état de l'art de la recherche internationale sur le parrainage

Author

Listed:
  • Björn Walliser

    (Université Nancy 2)

Abstract

Cette recherche présente l'évolution et l'état de l'art de la recherche sur le parrainage au niveau international. S'appuyant sur un travail antérieur résumant 80 études anglo-saxonnes publiées avant 1996, cette recherche identifie et analyse 153 études supplémentaires (publiées avant 2002) en les divisant en quatre courants de recherche: la nature du parrainage, la gestion du parrainage, la mesure des effets du parrainage et la stratégie de parrainage. L'évolution et les résultats de chaque courant de recherche sont évalués de manière critique.

Suggested Citation

  • Björn Walliser, 2003. "L'évolution et l'état de l'art de la recherche internationale sur le parrainage," Post-Print hal-02020698, HAL.
    • Handle: RePEc:hal:journl:hal-02020698
    DOI: 10.1177/076737010301800104
    as

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    Cited by:

    1. Jean-Marc Decaudin & Meriem Mengi Elayoubi, 2008. "L’adhésion des supporters à la transformation d’un événement sportif en expérience émotionnelle : une approche exploratoire à travers le cas du Rugby," Post-Print hal-02101566, HAL.

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