IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02020614.html
   My bibliography  Save this paper

L'attitude de l'enfant envers une nouvelle marque: de la nécessité d'une phase de fixation ?

Author

Listed:
  • C. Pecheux
  • C. Derbaix

    (UCL - Université Catholique de Louvain = Catholic University of Louvain)

Abstract

Cette recherche étudie la formation et les conséquences comportementales de l'attitude envers une nouvelle marque dans un contexte d'exposition publicitaire chez des enfants âgés de 8 à 12 ans. Au moyen d'une approche expérimentale, cet article illustre le rôle central de la marque chez l'enfant et insiste sur la nécessité de fixer l'attitude envers une nouvelle marque pour espérer obtenir un impact ultérieur.

Suggested Citation

  • C. Pecheux & C. Derbaix, 2002. "L'attitude de l'enfant envers une nouvelle marque: de la nécessité d'une phase de fixation ?," Post-Print hal-02020614, HAL.
  • Handle: RePEc:hal:journl:hal-02020614
    DOI: 10.1177/076737010201700305
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ana Côrte-Real & Paulo Lencastre, 2009. "CHILDREN THOUGHTS about BRANDS," Working Papers de Gestão (Management Working Papers) 10, Católica Porto Business School, Universidade Católica Portuguesa.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02020614. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.