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Le dessin comme langage de l'enfant : Contributions de la psychologie a l'enrichissement des méthodologies de recherche appliquées aux enfants consommateurs

Author

Listed:
  • P. Ezan

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • M. Gollety

    (LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas)

  • V. Hemar-Nicolas

    (RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11)

Abstract

Sur la base des connaissances acquises en psychologie, ce travail a pour ambition de mener une réflexion sur les ressorts du langage graphique et la manière dont ce langage peut être mobilisé dans les recherches sur les enfants consommateurs. Il fournit un cadre méthodologique et permet de légitimer l'utilisation du langage graphique en proposant trois manières de structurer la collecte des données (le dessin cadré, le dessin orienté, le dessin libre) et deux techniques d'analyse du corpus en fonction des objectifs de la recherche.

Suggested Citation

  • P. Ezan & M. Gollety & V. Hemar-Nicolas, 2015. "Le dessin comme langage de l'enfant : Contributions de la psychologie a l'enrichissement des méthodologies de recherche appliquées aux enfants consommateurs," Post-Print hal-02019213, HAL.
    • Handle: RePEc:hal:journl:hal-02019213
    as

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