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Le contrat de communication « Fournisseur d'accès — internautes »: une recherche exploratoire

Author

Listed:
  • P. Gurviez

    (ENSIA Massy)

  • C. de Montety

Abstract

Cette recherche sémiotique met en avant, par l'analyse de la communication des Fournisseurs d'Accès à Internet (FAI), la spécificité du contrat de communication sur le web, avec l'implication d'un contrat d'interactivité. L'architecture complexe des promesses et des services mise en oeuvre par les FAI dans leur communication conduit les auteurs à souligner l'intérêt de combiner la sémiotique et l'approche relationnelle du marketing pour comprendre les spécificités de la communication sur le web.

Suggested Citation

  • P. Gurviez & C. de Montety, 2001. "Le contrat de communication « Fournisseur d'accès — internautes »: une recherche exploratoire," Post-Print hal-02019040, HAL.
    • Handle: RePEc:hal:journl:hal-02019040
    DOI: 10.1177/076737010101600305
    as

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