IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02018611.html
   My bibliography  Save this paper

L'attachement à la marque : Proposition d'une échelle de mesure

Author

Listed:
  • Jérôme Lacoeuilhe

    (UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

Cet article retrace la procédure de création et de validation d'une échelle de mesure de l'attachement à la marque. Le rôle de cette variable dans l'étude et la compréhension du comportement de fidélité à la marque est tout d'abord étudié. Le contenu du construit d'attachement à la marque est en second lieu précisé, les caractéristiques psychométriques de l'échelle (unidimensio-nalité, validité prédictive) sont ensuite présentées et discutées.

Suggested Citation

  • Jérôme Lacoeuilhe, 2000. "L'attachement à la marque : Proposition d'une échelle de mesure," Post-Print hal-02018611, HAL.
  • Handle: RePEc:hal:journl:hal-02018611
    DOI: 10.1177/076737010001500404
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Florence de Ferran & Elisabeth Robinot, 2013. "What makes people not throw goods away when they want to get rid of them? An application to books, clothes and mobile phones," Post-Print hal-02539013, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02018611. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.