IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02018594.html
   My bibliography  Save this paper

Processus de choix construit du consommateur

Author

Listed:
  • James R.

    (Duke University)

  • Mary Frances
  • John W.

Abstract

La prise de décision du consommateur a suscité un intérêt majeur dans la recherche sur le consommateur, et les tendances du marché (changement technologique, explosion de l'information) impliquent que ce sujet continuera d'avoir une importance critique. Nous arguons que le choix du consommateur est en soi construit. En raison de capacités de traitement limitées, les consommateurs, souvent, n'ont pas de préférences existantes bien définies, mais les construisent en utilisant différentes stratégies dépendantes des nécessités liées à la fonction. Après avoir décrit le choix construit, les fonctions de décision du consommateur, et les stratégies de décision, nous proposons un modèle intégré pour comprendre le choix construit, puis passons en revue les preuves d'un choix construit du consommateur à la lumière de ce modèle, et identifions les lacunes de la connaissance qui suggèrent des recherches supplémentaires.

Suggested Citation

  • James R. & Mary Frances & John W., 2000. "Processus de choix construit du consommateur," Post-Print hal-02018594, HAL.
    • Handle: RePEc:hal:journl:hal-02018594
    DOI: 10.1177/076737010001500205
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. repec:dau:papers:123456789/4234 is not listed on IDEAS

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02018594. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.