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Diffusion of CSR in a food company: a priori conditions perceived of ISO 26000 learning
[Diffusion de la RSE au sein d'une entreprise agro-alimentaire : les conditions perçues a priori de l'apprentissage de la norme ISO 26000]

Author

Listed:
  • Patrick Gabriel

    (ICI - Laboratoire Information, Coordination, Incitations - UEB - Université européenne de Bretagne - European University of Brittany - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest)

  • Pierre Baret

    (Groupe Sup de Co La Rochelle)

  • Philippe Schäfer

    (CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

Abstract

The article aims to understand the conditions of acceptance and appropriation of ISO 26000 within a company. Based on the emergence process of organizational learning (Crossan et al., 1999), interpretation, integration and institutionalization of the ISO 26000 expected by the employees of an ISE / SMEs are analyzed. It is observed that perceived constraints are the need to understand and adapt the universal standard to the context and specificities of a medium size company, the cost and time required to enforce it, and the complexity of the standard. But these constraints are overwhelmed by transcendental dimension of the project underpinned by the standard and its ability to structure and harmonize the actions of the company already oriented towards environmental and social responsibility.

Suggested Citation

  • Patrick Gabriel & Pierre Baret & Philippe Schäfer, 2012. "Diffusion of CSR in a food company: a priori conditions perceived of ISO 26000 learning [Diffusion de la RSE au sein d'une entreprise agro-alimentaire : les conditions perçues a priori de l'apprent," Post-Print hal-02016772, HAL.
    • Handle: RePEc:hal:journl:hal-02016772
    DOI: 10.3917/ror.071.0018
    as

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