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Innovativités hédoniste et sociale: proposition d'une échelle de mesure

Author

Listed:
  • Gilles Roehrich

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

Abstract

Cet article propose de considérer que l'innovativité, ou tendance à acheter les produits nouveaux, est l'expression de deux besoins: le besoin de stimulation et le besoin d'unicité. Il présente donc le processus de validation d'une échelle ayant deux dimensions appelées innovativité hédoniste et innovativité sociale. Les résultats obtenus confirment largement les hypothèses de départ.

Suggested Citation

  • Gilles Roehrich, 1994. "Innovativités hédoniste et sociale: proposition d'une échelle de mesure," Post-Print hal-02016326, HAL.
    • Handle: RePEc:hal:journl:hal-02016326
    DOI: 10.1177/076737019400900202
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    Cited by:

    1. Hwang, Jinsoo & Kim, Jinkyung Jenny & Lee, Kwang-Woo, 2021. "Investigating consumer innovativeness in the context of drone food delivery services: Its impact on attitude and behavioral intentions," Technological Forecasting and Social Change, Elsevier, vol. 163(C).

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