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Les contributions numériques des salariés sont-elles maîtrisables ? Une étude de terrain

Author

Listed:
  • Mimeche Wassim

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Bernard Fallery

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Florence Rodhain

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

Abstract

Les salariés s'expriment de plus en plus sur leur entreprise à travers des contributions sur des sites comme Facebook, Twitter, LinkedIn…. Nous montrons d'abord comment les traces numériques, volontaires ou non, construisent la présence numérique des salariés et la présence numérique des entreprises. A travers six études de cas, nous décrivons ensuite comment les entreprises gèrent la présence numérique de leurs salariés.

Suggested Citation

  • Mimeche Wassim & Bernard Fallery & Florence Rodhain, 2016. "Les contributions numériques des salariés sont-elles maîtrisables ? Une étude de terrain," Post-Print hal-02015971, HAL.
    • Handle: RePEc:hal:journl:hal-02015971
    Note: View the original document on HAL open archive server: https://hal.science/hal-02015971
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