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Analyse de la structure des marchés Le point sur les modèles

Author

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  • P. Aurier

    (ESCAE de Montpellier)

Abstract

Cet article fait le point sur les modèles d'analyse de structures de marchés et propose un cadre théorique permettant d'intégrer leur diversité. Nous distinguons les modèles d'analyse de structures de marché selon qu'ils analysent des relations entre alternatives de choix au niveau des jugements du consommateur (modèles de substituabilité) ou au niveau des comportements réels sur le marché (modèles de concurrence). Enfin, nous considérons le problème de la non-symétrie de la relation entre deux alternatives de choix, au niveau des concepts théoriques (similarité, substituabilité et concurrence) et au niveau des modèles permettant de la prendre en compte.

Suggested Citation

  • P. Aurier, 1993. "Analyse de la structure des marchés Le point sur les modèles," Post-Print hal-02015317, HAL.
    • Handle: RePEc:hal:journl:hal-02015317
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    Cited by:

    1. Christophe Bèzes & M. Mercanti-Guerin, 2017. "La similarité en marketing : périmètre, mesure et champs d'application," Post-Print hal-02008205, HAL.
    2. Christophe Bezes & Maria Mercanti-Guérin, 2017. "Similarity in marketing: Scope, measurement, and fields of application [La similarité en marketing : périmètre, mesure et champs d'application]," Post-Print hal-02086666, HAL.

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