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Strategic Innovation in Microfirms to Overcome Resistance to Change

Author

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  • Isabelle Bourdon

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Annabelle Jaouen

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

Abstract

For a variety of reasons, strategic innovation in a microfirm's business model can be particularly challenging. One French company that specializes in the distribution of legal announcements and local economic news managed to use IT to not only reinvent its business model but also transform the rules of competition in its sector. Its experiences highlight the particular difficulties that small firms encounter when introducing new technology and the importance of training and creative alliances to ease both internal and external resistance to change. \textcopyright 2016 Wiley Periodicals, Inc.

Suggested Citation

  • Isabelle Bourdon & Annabelle Jaouen, 2016. "Strategic Innovation in Microfirms to Overcome Resistance to Change," Post-Print hal-02014001, HAL.
    • Handle: RePEc:hal:journl:hal-02014001
    DOI: 10.1002/joe.21713
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    Cited by:

    1. Hanvedes Daovisan & Thanapauge Chamaratana, 2020. "Resistance to change in the financial management of small family-owned firms: a grounded theory of family firms in Laos," Journal of Accounting & Organizational Change, Emerald Group Publishing Limited, vol. 16(3), pages 497-514, August.

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