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Une méta-analyse de l'importance des effets dans les expériences de comportement du consommateur

Author

Listed:
  • Robert A. Peterson

    (University of Texas at Austin [Austin])

  • Gerald Albaum
  • Richard F. Beltramini

Abstract

Une analyse empirique a été effectuée sur l'importance des effets (c'est-à-dire la force d'une relation ou l'amplitude d'une différence entre variables) dans les expériences sur le comportement du consommateur publiées entre 1970 et 1982. Au total, 118 expériences et 1 036 résultats expérimentaux ont été analysés. En utilisant ω2 comme mesure de l'importance des effets, les résultats de l'enquête révèlent que, en moyenne, environ 11% de la variance de la variable dépendante sont expliqués par un effet statistiquement significatif (p ≤ 0.05) Cependant, ce pourcentage varie selon les caractéristiques méthodologiques de l'expérience.

Suggested Citation

  • Robert A. Peterson & Gerald Albaum & Richard F. Beltramini, 1986. "Une méta-analyse de l'importance des effets dans les expériences de comportement du consommateur," Post-Print hal-02010785, HAL.
  • Handle: RePEc:hal:journl:hal-02010785
    DOI: 10.1177/076737018600100203
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