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Entrepreneurial orientation, strategic processes and SMEs' performance in a turbulent environment: an investigation of the Languedoc-Roussillon wine sector

Author

Listed:
  • Gurau Calin

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Franck Duquesnois

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier, UB - Université de Bordeaux)

  • Alexis Catanzaro

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

Abstract

This study investigates the relevance of adopting an entrepreneurial orientation to answer the challenges raised by a structural crisis in the Languedoc-Roussillon wine sector. In addition, the paper also investigates the relationship between the dimensions of entrepreneurial orientation, strategic processes, and SMEs' performance. The data collected from 160 small and medium-sized wine producers from the Languedoc-Roussillon region, in the South of France, is analysed using a structural equation modelling approach. The results indicate a strong causal model, which integrates sequentially the dimensions of entrepreneurial orientation, information collection, strategic planning and firm performance. The results provide an original contribution to the literature on entrepreneurial orientation, and offers useful insights into the entrepreneurial strategic process of wine producers, for the academic community, business owners, or local administration institutions.

Suggested Citation

  • Gurau Calin & Franck Duquesnois & Alexis Catanzaro, 2017. "Entrepreneurial orientation, strategic processes and SMEs' performance in a turbulent environment: an investigation of the Languedoc-Roussillon wine sector," Post-Print hal-02009873, HAL.
    • Handle: RePEc:hal:journl:hal-02009873
    DOI: 10.1504/IJESB.2017.085991
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