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Is distribution channel an antecedent of consumers’ well-being? An application to the experience of purchasing fruits and vegetables
[Le canal de distribution est-il source de bien-être pour le consommateur ? Une application à l'expérience d'achat de fruits et légumes]

Author

Listed:
  • Christine Gonzalez

    (GAINS - ARGUMANS - Atelier De Recherche En Gestion De L'université Du Mans - GAINS - Groupe d'Analyse des Itinéraires et des Niveaux Salariaux - UM - Le Mans Université)

  • Gilles Séré De Lanauze

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Béatrice Siadou-Martin

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

Abstract

Through their consumption choices and practices, individuals aim to build their own identity and strengthen their well-being. Based on a quantitative survey of 455 consumers, this research shows that the distribution channel impacts the consumer perceived well-being during shopping experience, in the context of fruit and vegetable purchasing. Key explanatory variables are highlighted such as identification with the distribution channel and perceived utilitarian, hedonic and social value. Some recommendations are suggested for retailers to improve their customers' well-being through enriched and more valuable shopping experiences.

Suggested Citation

  • Christine Gonzalez & Gilles Séré De Lanauze & Béatrice Siadou-Martin, 2017. "Is distribution channel an antecedent of consumers’ well-being? An application to the experience of purchasing fruits and vegetables [Le canal de distribution est-il source de bien-être pour le con," Post-Print hal-02009870, HAL.
    • Handle: RePEc:hal:journl:hal-02009870
    DOI: 10.7193/DM.087.57.81
    as

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