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Capital marque employeur et attractivité : Le rôle de la familiarité et de l'implication à l'égard du produit/service de l'entreprise Auteurs

Author

Listed:
  • Catherine Viot

    (SAF - Laboratoire de Sciences Actuarielle et Financière - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon)

  • Laila Benraiss-Norailles

    (IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux)

  • Olivier Herrbach
  • Bouchra Benraïss

    (LIREM - Laboratoire de Recherche en Management (LIREM) - UPPA - Université de Pau et des Pays de l'Adour)

Abstract

No abstract is available for this item.

Suggested Citation

  • Catherine Viot & Laila Benraiss-Norailles & Olivier Herrbach & Bouchra Benraïss, 2015. "Capital marque employeur et attractivité : Le rôle de la familiarité et de l'implication à l'égard du produit/service de l'entreprise Auteurs," Post-Print hal-01991260, HAL.
    • Handle: RePEc:hal:journl:hal-01991260
    Note: View the original document on HAL open archive server: https://hal.science/hal-01991260
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