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Analysis of the determinants of export modes used by French wine businesses

Author

Listed:
  • Ludivine Duval

    (ISG - ISG International Business School [Paris])

  • Carole Maurel

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Jean Laurent Viviani

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

This paper examines the factors that determine the selection of the export mode used by French wine businesses and their degree of control. A national survey of 120 French wine businesses highlights the positive impact of size and the negative impact of international experience, as well as differences according to export markets and wine regions. A qualitative study of 50 wine businesses clarifies the context and points out the role played by distribution channels and relational control in SMEs.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Ludivine Duval & Carole Maurel & Jean Laurent Viviani, 2016. "Analysis of the determinants of export modes used by French wine businesses," Post-Print hal-01990700, HAL.
  • Handle: RePEc:hal:journl:hal-01990700
    DOI: 10.1504/IJESB.2016.079968
    as

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