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Understanding the conditions for acceptance of innovations in the horticultural sector: issues and implications
[Comprendre les conditions d’acceptation de L’innovation dans le secteur végétal : enjeux et implications]

Author

Listed:
  • Gaëlle Pantin-Sohier

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage)

  • François Pantin

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage)

  • Alice Sohier

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Laure Jacquemier-Paquin

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Rania Serhal

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage)

Abstract

The objective of this article is to analyse the perception and the acceptation of innovative products in the horticultural sector. An exploratory study shows the conceptualised innovative perspectives concerning the intrinsic characteristics (such as colour) as well as the extrinsic characteristics (such as packaging). The results show 1) the difficulty of accepting horticultural modifications because of the specificities involved but also because of the behaviour of the consumer as a reaction to the change and 2) an authorisation for the innovation of the packaging if a valorisation of the horticultural product, respect of the products natural state and an easier categorisation is obtained.

Suggested Citation

  • Gaëlle Pantin-Sohier & François Pantin & Alice Sohier & Laure Jacquemier-Paquin & Rania Serhal, 2018. "Understanding the conditions for acceptance of innovations in the horticultural sector: issues and implications [Comprendre les conditions d’acceptation de L’innovation dans le secteur végétal : en," Post-Print hal-01990324, HAL.
    • Handle: RePEc:hal:journl:hal-01990324
    as

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