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Proposition d’une échelle de mesure de la valeur d’usage des applications mobiles d’aide à l’achat de magasin

Author

Listed:
  • Fidan Kurtaliqi

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage)

  • Gaëlle Pantin-Sohier

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage)

  • Caroline Miltgen

    (Audencia Business School)

Abstract

The purpose of this paper is to present a work in progress on the development of a scale for measuring the value in use of in-store mobile applications. A qualitative study with three focus groups and an interview with eight...

Suggested Citation

  • Fidan Kurtaliqi & Gaëlle Pantin-Sohier & Caroline Miltgen, 2018. "Proposition d’une échelle de mesure de la valeur d’usage des applications mobiles d’aide à l’achat de magasin," Post-Print hal-01963288, HAL.
    • Handle: RePEc:hal:journl:hal-01963288
    as

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