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What's good for business growth: Implications of innovativeness and price sensitivity for firms in developing countries

Author

Listed:
  • Rajibul Hasan

    (ESC [Rennes] - ESC Rennes School of Business)

  • Ashish-Kumar Jha

    (ESC [Rennes] - ESC Rennes School of Business)

Abstract

There are selective innovative features and reasons for innovation that drive firm growth. Various reasons are analyzed which are behind the innovation decisions undertaken by the firms and innovative features' effects on revenue growth in Bangladeshi firms to better understand the preferred determinants in certain geographic areas. This research investigates how the features of firm‐level innovation and the reasons to launch it can affect the revenue growth of firms in developing countries. The findings suggest innovative features that are less expensive to offer lead to higher revenue growth and offer strategic implications for firms implementing innovations in developing countries.

Suggested Citation

  • Rajibul Hasan & Ashish-Kumar Jha, 2018. "What's good for business growth: Implications of innovativeness and price sensitivity for firms in developing countries," Post-Print hal-01954640, HAL.
    • Handle: RePEc:hal:journl:hal-01954640
    DOI: 10.1002/jsc.2231
    as

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