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Bridging service experiences and service innovation
[Jeter un pont entre expériences de service et innovations de service]

Author

Listed:
  • Luis Rubalcaba

    (UAH - Universidad de Alcalá - University of Alcalá)

Abstract

This article provides a theoretical framework for bridging service experiences with service innovations. It analyses service innovation in the light of service experiences in terms of connecting and engaging people. The hypothesis is that the social context is a major bridging factor and that human encounters are the basis of the social bridge. The article also proposes a ten-dimensional model to understand new service innovation trends.

Suggested Citation

  • Luis Rubalcaba, 2018. "Bridging service experiences and service innovation [Jeter un pont entre expériences de service et innovations de service]," Post-Print hal-01925007, HAL.
    • Handle: RePEc:hal:journl:hal-01925007
    DOI: 10.15122/isbn.978-2-406-08633-8.p.0017
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    Cited by:

    1. Luis Rubalcaba, 2022. "Understanding Innovation in Education: A Service Co-Production Perspective," Economies, MDPI, vol. 10(5), pages 1-22, April.

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