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Internet of things: an exploratory study of the co-creation of value
[Objets connectés : une analyse exploratoire de la co-création de valeur]

Author

Listed:
  • Leila El Kamel

    (TELUQ - Université Téluq)

  • Sabrina Hombourger-Barès

    (TELUQ - Université Téluq, CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

Abstract

Internet Of Things (IoT) provides consumers a continuous access to real-time notifications and data. Using the « Service-Dominant Logic Theory » framework (Vargo and Lusch, 2004), this paper aims to compare brands value propositions and consumer perceptions regarding bracelets and smart watches. Data analysis is based on two sets of data collections: the first concerns the content of eight manufacturers websites; the second comes from a non-participant observation of consumer opinions about connected devices (netnography). Results show a typology of gains and pains, significant interactions between the different value components and consumers' compensation phenomena. Furthermore, discrepancies between brands speeches and users perceptions suggest some interesting guidelines to manufacturers and retailers as well, in order to improve their value proposition design.

Suggested Citation

  • Leila El Kamel & Sabrina Hombourger-Barès, 2016. "Internet of things: an exploratory study of the co-creation of value [Objets connectés : une analyse exploratoire de la co-création de valeur]," Post-Print hal-01920434, HAL.
    • Handle: RePEc:hal:journl:hal-01920434
    as

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