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Taking into account emotions in new product development: the case of automotive products
[Intégrer les émotions dans le développement de nouveaux produits. Application à l’automobile]

Author

Listed:
  • Nathalie N. Herbeth

    (i3-CRG - Centre de recherche en gestion i3 - X - École polytechnique - Université Paris-Saclay - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique, Technocentre Renault [Guyancourt] - RENAULT)

  • Florence Charue-Duboc

    (i3-CRG - Centre de recherche en gestion i3 - X - École polytechnique - Université Paris-Saclay - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique)

  • Delphine Manceau

    (EBS Paris - European Business School Paris)

Abstract

The current buzz around emotional phenomena induces companies to propose products eliciting emotions rather than just satisfying consumers' needs. Setting such an objective of developing products with a strong emotional impact raises the question of how to take into account emotions during the new product development process. This paper addresses this question in the context of the car industry characterized by emotional and complex products.

Suggested Citation

  • Nathalie N. Herbeth & Florence Charue-Duboc & Delphine Manceau, 2016. "Taking into account emotions in new product development: the case of automotive products [Intégrer les émotions dans le développement de nouveaux produits. Application à l’automobile]," Post-Print hal-01889464, HAL.
    • Handle: RePEc:hal:journl:hal-01889464
    DOI: 10.3166/rfg.2016.00036
    as

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