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«Public-art museum» identity proximity and cultural place attendance
[Proximité identitaire « publics musée d’art » et fréquentation du lieu culturel]

Author

Listed:
  • Marta de Miguel de Blas

    (CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

  • Dominique Bourgeon-Renault

    (CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

Abstract

The value that individuals attach to a cultural object can be explained, among other things, by their individual identity project or belonging to a group. We will try to consider new strategic orientations for art museum professionals that can achieve several objectives regarding the museum visitors (or non-visitors): increase their attendance, change the relationship of the art museum with the public and attract other individuals.This work allows the conceptualization of the "public-art museum" identity proximity, the confirmation of its dimensions, and finally, the analysis of the relationship between the "public-art museum" identity proximity and the attendance the behaviour of the cultural place. Moreover, the development of a "public-art museum" identity proximity measurement scale broadens the theoretical framework of the identification process.

Suggested Citation

  • Marta de Miguel de Blas & Dominique Bourgeon-Renault, 2018. "«Public-art museum» identity proximity and cultural place attendance [Proximité identitaire « publics musée d’art » et fréquentation du lieu culturel]," Post-Print hal-01881616, HAL.
    • Handle: RePEc:hal:journl:hal-01881616
    as

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