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PME et multinationales émergentes : quels modèles d’internationalisation ?

Author

Listed:
  • Ulrike Mayrhofer

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Pierre-Xavier Meschi

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

Abstract

Sur la question de l'internationalisation des multinationales des pays émergents, autrement qualifiées de « multinationales émergentes », la recherche en management international a réussi à apporter des réponses et produire de nouvelles approches théoriques. Cette recherche est d'autant plus réussie que les réponses et les approches théoriques proposées offrent des éléments de compréhension et d'explication couvrant les différentes dimensions du modèle d'internationalisation des multinationales émergentes : pourquoi s'internationaliser (motivations) ? Où s'internationaliser (sélection des marchés géographiques) ? Comment s'internationaliser (choix des modes d'entrée) ? Et quand s'internationaliser (temporalité et rythmique des entrées) ? Ce sont les principales interrogations appréhendées dans cet article.

Suggested Citation

  • Ulrike Mayrhofer & Pierre-Xavier Meschi, 2018. "PME et multinationales émergentes : quels modèles d’internationalisation ?," Post-Print hal-01861778, HAL.
    • Handle: RePEc:hal:journl:hal-01861778
    DOI: 10.4000/fcs.2237
    as

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