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Facteurs influençant la compréhension et l’intégration de la RSE dans la stratégie d’entreprise

Author

Listed:
  • Carole Bataillard

    (CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

Abstract

CSR submits organizational actors to difficulties such as the simultaneous achievement of its objectives or the management of the environmental pillar. CSR still remains difficult to fully integrate into the corporate strategy. However, actors such as those involved in the organic farming sector face the daily challenge of meeting the three objectives of CSR simultaneously. We mobilized K.E. Weick's Sensemaking theory to explore the processes by which leaders built a sense of CSR that could be integrated into strategy. The results highlight the importance of the role of particular experiences, heuristics and emotions in the construction of CSR meanings.

Suggested Citation

  • Carole Bataillard, 2017. "Facteurs influençant la compréhension et l’intégration de la RSE dans la stratégie d’entreprise," Post-Print hal-01799823, HAL.
    • Handle: RePEc:hal:journl:hal-01799823
    DOI: 10.3917/mav.098.0015
    as

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    Cited by:

    1. Carole Bataillard, 2022. "Sensemaking factors influencing the engagement in corporate social responsibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1747-1756, September.

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