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Closeness : Another Facet Of Supplier-Distributor Cooperation
[La Proximite : Une Autre Facette De La Cooperation Fournisseur-Distributeur]

Author

Listed:
  • Nawfal Bahha

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

  • Odile Chanut

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

Abstract

Through the case of distributors of private label in food sector, this paper adopts a relational and interactionnist approach. It aims to show that the success of the relationship between a distributor and its private label suppliers can be explained by closeness there between. In a hypothetical-deductive approach, we propose a research model and then test it as part of a quantitative study addressed through structural equation method. The results of the study help to support that closeness, in its relational dimensions, identity and spatial, promotes the development of trust between the two members of the distribution channel, which in turn promotes the success of the dyadic relationship.

Suggested Citation

  • Nawfal Bahha & Odile Chanut, 2016. "Closeness : Another Facet Of Supplier-Distributor Cooperation [La Proximite : Une Autre Facette De La Cooperation Fournisseur-Distributeur]," Post-Print hal-01765546, HAL.
    • Handle: RePEc:hal:journl:hal-01765546
    Note: View the original document on HAL open archive server: https://hal.science/hal-01765546
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