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Online Shopping Experiences: A Qualitative Exploratory Research

Author

Listed:
  • Aurélia Michaud-Trévinal

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Thomas Stenger

    (CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

Abstract

This research tackles the issue of shopping experiences in an online environment. Previous studies have already focused on consumption experiences (Holt, 1995; Arnould and Thompson, 2005) and consumer experiences on the web focusing on 'browsing' and 'flow' online (Hoffman, Novak, 1996, 2009). This paper intends to examine online shopping experiences from three aspects: the physical, ideological and pragmatic dimensions. As an exploratory research study, a qualitative research method was used (in France) with four focus groups –thirty-one consumers who differ in terms of age, gender and consumer experience. The results highlighted the three proposed dimensions and underline as core issues online trust (or mistrust), age and online social interactions with friends. The appropriation process of commercial websites is also considered.

Suggested Citation

  • Aurélia Michaud-Trévinal & Thomas Stenger, 2012. "Online Shopping Experiences: A Qualitative Exploratory Research," Post-Print hal-01743624, HAL.
    • Handle: RePEc:hal:journl:hal-01743624
    as

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